According to the research, 61.4% of marketers have used AI in marketing, and 44.4% have used Ai for content creation.
You can get more information on this by reading this article.
Simply because marketing is all about understanding your customers and recommending them the best product and AI is an expert in it.
So, if you want to learn all about how to use AI in marketing to automate all of your lengthy tasks and save a lot of time then read this article to the end.
I’ll expose some of the best ways Entrepreneurs can leverage AI technologies to enhance their marketing success.
What actually AI marketing looks like?
How often have you been searching for a particular product on Google and it started showing you ads for similar products?
Same with YouTube, Facebook, and Instagram.
Well, this actually is AI marketing.
Netflix’s movie recommendation system is another example of AI marketing.
These companies use AI algorithms to understand your interests based on your likes and dislikes and recommend product that is according to your interests.
So that you spend most of your time on their websites. And to be honest you do that.
Advantages of using AI in marketing:
The advantages of using AI in marketing are literally endless but one of the most beautiful advantages is that it saves a lot of time.
You can automate all your lengthy marketing tasks while maintaining your budget. And ROI (return on investment) will blow your mind.
Either you want to create the 10 hours of long video or write a 50,000 words article.
You can now do this in just a few minutes.
Now let’s have a look at the 10 most powerful ways you can leverage AI to automate your marketing and skyrocket your sales.
How to use AI in marketing?
1. AI in Customer service and chatbots
Providing exceptional customer support has remained one of the biggest headaches for solo entrepreneurs.
Most of the prospect leaves because of not having 24/7 customer support.
However, AI has changed the way businesses communicate with their customers.
AI-powered tools/chatbots can be trained to recognize customers’ messages and reply to them and provide them with more information about your business automatically.
The benefit of using AI-powered chatbots is that it operates 24/7 so you don’t need to worry about customer support.
2. AI for Content Creation
Do you feel yourself out of creative ideas when you start creating content?
If yes then you’re not alone.
Content creation can be sometimes so much frustrating and time-consuming.
Especially when you’re a beginner content creator.
Research shows that almost 99% of people give up when it comes to creating content.
But with generative AI technology, you can create eye-catching content within seconds.
For example, An AI-powered tool called Jasper.ai can write a complete blog post in just 5-10 seconds.
3. AI for Personalization
But, who knows the customer’s interests?
So that’s where AI comes in. AI can recommend the best product or service based on the customer’s interests, previous behavior, and predictive analysis.
This type of personalization enhances customer engagement and increases conversion rates.
4. AI in Social media marketing
If you wanna reach out to millions of customers in a very short time then don’t look for any other option rather than social media.
And if you combine your social media marketing strategies with AI you can definitely hit the stars.
AI allows you to write your social media content that will be according to customers’ interests.
You can also generate beautiful images with generative AI technologies.
Now, you might be wondering about popular hashtags to grow your posts.
Obviously, you can leverage AI to search popular hashtags that will help your social media content to go viral.
Even AI can also assist you in the content engagement process.
You can track using AI which post is performing well, and AI will make recommendations about what you should revamp in your social media marketing strategies.
5. AI in Email marketing
One of the best ways to close a sale is through email.
I’m not sure about you but companies invest massive amounts of time, money, and resources in email marketing.
Yet, the average email open rate is 19.7% but you can increase it up to 63% by using AI.
How? Let me explain in detail.
But before that I want you to answer this question.
How often do your emails get opened?
If you are a small business then maybe 1 of your every 10 emails gets opened.
This is only because poor subject line.
So, you have to make sure that the subject line of your email should be more eye-catchy than funny cat videos.
If you fail to draw the reader’s attention in the first few seconds, he’ll undoubtedly ignore it and start scrolling again to the funny videos on Instagram.
Thus, use AI because it can definitely generate killer subject lines for your emails that will be clicked by receivers.
AI has the ability to dive deep into customers’ interests and predict what kind of content he is more likely to pay attention to.
Therefore, you can write the complete email and customize it according to your own brand’s tone and voice while maintaining your branding identity in a few seconds.
AI will also make useful recommendations based on how the readers treat your email.
You can also test different elements such as layouts, CTAs, visuals, etc.
And the interesting part is that through AI algorithms you can predict the best time to send emails.
You can use an AI-powered tool called GetEmail.io to handle all your email marketing.
6. AI for SEO
AI can certainly help you in ranking your website on the Search Engines.
It can analyze your website and make on-page SEO improvements like meta tags, headline tags, and URLs.
It can also analyze a large amount of data to discover new keyword opportunities and trends.
A complete 5000 words SEO-friendly article can be now written with just one click.
In short by leveraging AI, you can make a lot of improvements such as the website ranking, user experience, conversion rate, etc.
7. AI in Advertisement
Your ad campaign can convince the customers perfectly when you study your target audience and write compelling copy for your ad.
But studying your customer does not only mean who they are.
It’s a lot more.
You have to gather deep insights about them.
Where do they hang out? What do they care about? What are their likes and dislikes? etc.
Then if you combine all this with AI there are chances that you could be able to run an ad campaign with the maximum ROI.
And if you use AI in advertising it will analyze your customers based on the data you provide and suggest you the best ad imagery, ad copy, and hashtags.
AI can also track your ad performance to make data-driven decisions.
8. AI for Network building
Have you heard of the term “Your Network is Your Net Worth”?
Yes, it is but building an audience that engages is a very difficult and lengthy process.
However, if you want to build a really strong network in a short period of time I suggest using AI.
When you give AI the data about your customers it recommends you the best social media platforms where your customers hang out.
It will create personalized messages for each individual.
You can gather almost every kind of information about them using AI.
So you could start engaging with them and build a strong community.
9. AI for Direct Messaging
DMs (direct messaging) also get ignored like emails.
People literally don’t care how many messages in their chat are marked as unread.
So here, you have to again apply the concept of email marketing.
The first line of the message should be catchy and attractive like the subject line of the email.
As AI algorithms can analyze people’s interests they can also write well-crafted cold messages with higher chances of getting opened.
SmartWriter.ai is no doubt one of the best ai marketing tools specifically designed to write persuasive and engaging cold messages in seconds.
10. AI for Sentiment Analysis
With a lot of reviews on your website, it’s very difficult to analyze all of them and make important decisions.
You can simply use AI to perform sentiment analysis.
It will give you accurate insights into what a customer is talking about in the review.
For example, a tool built for YouTube sentiment analysis can analyze the comments on YouTube videos so the creator would be able to make improvements in the next videos.
When it comes to AI-powered marketing the topic becomes endless.
In fact, it’s very difficult to cover all of the topics about how AI can be a game changer in marketing in a single article.
By leveraging AI technology and involving some creativity you can definitely stay ahead of your competition and stand out from the crowd.
With some generative and predictive AI technologies, it is very easy to craft your marketing strategies according to customers’ interests.
It will also save you a lot of time, energy, and money.
If I have missed something let me know in the comment section. Thank you!